Parallel created an Atmos surround sound mix for the Dolby popup store in NYC to celebrate a partnership between Dolby and Amazon Fire TV. Featuring a four wall + floor projection created by dotdotdash, Parallel built up a spatial soundtrack of arpeggiating synths and cinematic effects that immersed audiences in an all encompassing experience. The work pipeline shifted binaural VR mixes into a physical environment featuring a cinema grade Dolby Atmos speaker system.