Working with Set Creative and Google’s design team, Parallel created a retail soundscape for the Pixel Buds Pro experience at Google’s Chelsea Store. The soundscape mixes the sound of NYC’s iconic subways with a droning musical backdrop matching the visual design of the space. Customers are invited to place the Pixel Buds Pro in their ears and directly experience the Active Noise Cancellation as the sounds of the subway disappear.
The soundscape was designed to be mildly intense without being oppressive, allowing visitors to dwell in a carefully designed acoustic space while effectively trialing the Pixel Buds Pro.