Under Armour Rush

Sound reactive seeding kit.

Parallel created layers of sound design for an interactive seed kit box created by for Under Armor’s newest product. Audio enhanced the movements of the box as motors triggered the top to dramatically open and close.

Futuristic UI sounds were triggered as people interacted with the thermal interface.

Sound design amplified and drove home a dramatic and cinematic feel to help carry the experience into a unique and exciting moment of interaction.